Communications, Media, and Entertainment
The Communications, Media, and Entertainment (CME) industry is at a crucial inflection point in its evolution. Streaming services, Metaverse, Web 3.0, infrastructure for remote working, cloud computing, and online gaming platforms with embedded social and payment features are transforming the industry’s value chain. Faster networks, combined with affordable bandwidth and improved devices, are hastening the transformation. Traditional media is being displaced faster by video and music streaming, virtual events, digital publishing, and in-app advertising. Meanwhile, Communication Service Providers (CSPs) are exploring new paths to grow and play a more valuable role in consumers’ everyday lives.
At LTIMindtree, we see these changes as an opportunity to redefine the content and consumption value chain for our clients. The CME industry is the perfect place for applying digital at scale and achieving business outcomes. Our clients, including broadcasters, streamers, out-of-home services, and telco ISVs, are using our experience and expertise to unlock new possibilities in a limitless future. In addition, the CME industry supports the ecosystem of advertising agencies, sports and entertainment firms, studios, publishers, and information service providers, who are also investing in technology to stay ahead.
We have the industry experience to leverage cloud, data, analytics, AI/ML, AR/VR, NFT, Metaverse, 5G, and IoT, which are pivotal in creating new rules in the CME business. Our LTIMindtree 4C (Content, Consumer, Compliance & Commerce) framework fortifies digital media supply chains and delivers rich, personalized, and adaptive experiences. Our digital innovation platform, Mediacube, helps the industry accelerate its transformation and get to the future faster.
Content | Consumer | Compliance | Commerce
These will be the drivers of the digital media and entertainment economy. With technologies like blockchain and virtual worlds like the metaverse knocking right on our digital doorstep, the future looks limitless. The new rules of the game will require innovative tools like cloud, AI, data, analytics, and machine learning to reimagine, redefine, and reignite the content value chain and user experience.
The bottom line: Media businesses need to evolve, adapt, and rebound like never before.
The Secret Sauce
Delivering personalized content and value-driven digital experiences will be the new normal in the future. Our holistic LTIMindtree 4C framework of Content, Consumer, Compliance & Commerce – enables digital transformation services for Media & Entertainment by fortifying the digital media supply chain, enhancing data governance and analytics, and providing a one-of-a-kind digital customer experience.
LTIMindtree Mediacube is a diversified, agile, resilient, and intelligent platform of holistic and cloud-agnostic media and entertainment digital solutions that customizes an omnichannel experience. It’s a limitless tool to empower consumers with personalized content and powers businesses by helping them create, manage, deliver, and monetize their content with amplified and measurable outcomes.
Our Offerings
The Right Plot For Your Digital Transformation Journey
In a fast-evolving digital media landscape, we help media and entertainment companies in their content lifecycle. Be it strategy and operations through IT and new technologies like AI, AR, VR, and ML, we help them drive efficiency, amplify customer experiences, accelerate digital adoption with agility, and reinvent platforms and workflows.
Media Supply Chain
Pushing new frontiers of content production, management, and monetization through optimized processes, talent, and technology through multiple distribution channels.
Consumer and Content Analytics
Keep a tab on the ever-evolving M&E industry with intelligent platforms and tools to deliver quicker decisions, understand behavior analysis, convert more leads and personalize content.
Contracts and Rights Management
Implements a highly configurable process for defining rights, licensing terms, and conditions in a scalable manner for disruptive business models.
Business Assurance
Experience unified augmented media consumer experience, efficient media supply chain management, and business agility to future-proof your digital offerings.
Product Engineering
Offer expertise in a customer-centric product development framework, design thinking approach, DevOps, and cloud computing for better product innovations and scalable platforms.
Salesforce Platform Services
Leveraging the power of the Salesforce platform and our industry solutions and accelerators to start your digital transformation journey with quick time to value.
Industry Segments
Studios, Broadcast, Streaming, and Social Media
Publishing, Education, and Information Services
Music, Radio, and Podcast
Sports and Gaming
Marketing and Advertising
Cable, Satellite, and Communications
Transforming media & entertainment with end-to-end AI-powere...
LTIMindtree's innovative solutions for OTT streaming platforms emphasize AI-driven personalization and high-quality streaming to deliver improved user experiences, increased rev...
Mediacube+
Unlock the future of Media with Mediacube+, an AI enabled platform that redefines streaming excellence.
ServiceNow-led Enhanced UX for World’s Largest Multimedia ...
The collaboration platform allowed sharing of ideas and common interests and served as a one-stop-shop for all employee initiatives
Multi-Cloud Driven Product Transformation at Scale for a Glo...
Improved customer experience and faster time to market across the enterprise.
An Ivy League Business School Streamlines Operations and Enh...
Created Student 360 data view with intuitive and transparent reporting, and a seamless user experience by using Salesforce Lightning.
Design Thinking-led Affiliate Management for US-based Televi...
Redesigned the client’s Affiliate Management architecture, making it easier for transformations.
LTIMindtree enables a 42% TCO reduction and over 98% service...
This was achieved through apps & infra automation, and operating model transformation
Cloud-led Digital Transformation for Indian Media Giant, r...
The client is the digital arm of one of India’s largest media houses, with a user-base of over 200 million, accessing a digital library of 12000+ titles alongside 250,000+ lib...
Re-imagine IP Rights Management applications, both customs a...
Re-imagine IP Rights Management applications, both custom and COTS, through innovative licensing & distribution models for digital platforms
American Media conglomerate enriches customer experiences wi...
American media conglomerate enriches customer experience with technological upgrades in network sales applications
Open Text Media Management
Leading Hollywood Studio fast-tracks Image Processing with Open Text Media Management Updates
VKF Screeners Applications
Leading US-based Media Company enables Controlled Access and Seamless Sorting of Digital Assets through VKF Screeners
Programming Maintenance Across Portfolios
Global Entertainment Company enhances Organizational Efficiency with User Experience Transformation
Strong Subscription Management Systems
Leading US-based Publisher raises Operational Efficiency with .NET Applications
AD Sales Audience Prediction and Tracking
US-based Media Giant boosts Marketing ROI with LTIMindtree's Ad Sales Audience Prediction & Tracking Application
Gigs, Games and Gladiators: Reimagining E2E Fan Experience
Strategies and technologies that experience leaders at entertainment firms can leverage to engage fans across their engagement journeys.
Bringing Stories to Life: Exploring the Business of Merchand...
This POV discusses the merchandising advantages and disadvantages, challenges, and solutions.
Lights, Camera, Action on ESG!
How Media and Entertainment Companies are Shaping a Sustainable Future
Price It Right: How Dynamic Pricing Revolutionizes Streaming...
A well-designed pricing model can maximize revenue potential and contribute to the financial success of the streaming platform. One way to do this is to use "Dynamic Pricing".
How blockchain could ease IoT implementation
Blockchain technology’s relevance for telecom operators and CSPs have moved beyond concept for day-to-day identified use-cases.
Quality Assurance for OTT Providers
Building a Commerce Media ecosystem for the Next Stage of Di...
At LTIMindtree, we are well-positioned to help nascent Commerce Media networks, sophisticated audience providers, agencies, and brands looking to automate their investment strat...
Rapid Content Rights & Identification
With the exponential increase in prime video content, due to linear, cable, and OTT consumer consumption appetites content can be found in various stages.
New Age Advertising
Transformation in the Advanced TV space has led to a huge growth in video access options, and thus consumers are adopting new viewing habits.
Gaming Industry: Going One Level Up
The gaming industry is currently evolving rapidly, and as we speak, the technologies highlighted might soon become a routine. 5G will be the ace card for the technologies to flo...
The Future of Streaming: 2021 and Beyond
Point-of-view on how - content, consumer experience, and next-gen business models adoption, are key to success for streaming services in 2021 & beyond
Content Yield Optimization
A PoV on strategic revenue maximization approach for movie/episodic content.
Cognitive-Driven Content Supply Chain
Investing in cognitive models and methods can help streamline content supply chain operations and add value to media enterprises.
Rendering graphics effectively for broadcast and web
A study of Adobe Flash Player’s exit and its impact
OTT+ - Industry Transformations and Innovations Ahead
OTT+- Industry Transformations and Innovations Ahead
