Consumer & Content Analytics
Recent advancements in digital technologies have dramatically transformed the way viewers consume media content. Internet, mobile, wearable devices, social media, games, streaming services, and a host of other options have opened up as platforms for integrated entertainment, with TV and cable no longer being the primary or preferred channels. With the plethora of choices available to consumers, media companies need a complete 360 degree view of their consumers, to offer them right content and to drive differentiated consumer experience and engagement.
LTI Analytics solution provides actionable insights to media companies in all three key areas – Consumer, Content and Backend, offering an integrated view and insights that help business decisions to drive outcomes such as higher conversions, customer retention, win-backs and higher return on marketing investments. LTI leverages its Cloud-based Mosaic Decisions platform, to provide a 360 degree consumer view, achieved through advanced analytics on data from multiple & disparate sources, and customer touch points. LTI analytics solution for the Media & Entertainment industry includes the option of setting up the Data & Analytics platform in Cloud, In-Premise or with hybrid model as per business imperatives of the customer.
Key Benefits
- 360 degree view of consumer for driving higher engagement and improved experience
- Key insights for driving content decisions
- Higher monetization of content
