Media & Entertainment
In an era marked by digital innovation and customer-centric services, the Media & Entertainment industry is experiencing a radical transformation. Many enterprises have shifted from traditional to digital sales channels, and customers increasingly interact with them through social media, email, chatbots, and mobile apps. This has led to a focus on omnichannel strategies that can provide a seamless customer experience across all channels. With the increase in digital experiences, there’s also an increase in data, analytics, artificial intelligence, and machine learning use.
Companies collect vast amounts of data on their customers, which can improve the customer experience if they can utilize it fully. At LTIMindtree, we harness the power of Salesforce platform solutions to transform your organization, prioritizing customer needs and expectations while optimizing operational efficiency. Our comprehensive Salesforce implementation services can help you to stay ahead of the curve, offering scalable solutions to meet evolving customer expectations, regulatory changes, and competitive pressures.
Setting up the Success
So, how can companies thrive in the digital age of sales and service? Customer Relationship Management (CRM) software – like Salesforce – can help.
Across all Salesforce solutions – including CRM, Sales Cloud, Service Cloud, Marketing Cloud, Industry Cloud, and Einstein Analytics – LTIMindtree blends industry, business, and technology expertise to modernize, manage, and operate sales and service processes effectively.
When it comes to making the most of Salesforce, there are four pieces of advice we share with clients:
Outdated processes at an asset-based lender caused employee and client frustration to run high. After exploring the root cause of problematic processes, LTIMindtree developed a new digital lending platform using Salesforce that incorporated the best of our business, industry, and technology expertise. Today, key lending operations are fully automated. This means clients respond faster, and employees are empowered to focus on other tasks. In fact, lending cycle times have been cut by 40%, and the company has experienced 150% growth since launching our solution.