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  • Enhanced Customer Experience Using RPA/Intelligent Automation for a Swedish Automotive Giant

Client


The client is a major Swedish-based global automotive manufacturer focusing on heavy commercial vehicles, powertrain systems for heavy vehicles, and marine, and general industrial applications.

Challenges


The clients’ various business and assembly lines required streamlining and improvement of the following:

  • Overall enhanced customer experience
  • Improved efficiencies and performance
  • Reduced turn-around-time

Client


The client is a major Swedish-based global automotive manufacturer focusing on heavy commercial vehicles, powertrain systems for heavy vehicles, and marine, and general industrial applications.

Challenges


The clients’ various business and assembly lines required streamlining and improvement of the following:

  • Overall enhanced customer experience
  • Improved efficiencies and performance
  • Reduced turn-around-time

LTIMindtree Solution

Our solution experts assessed the existing system and proposed a solution designed through a design-led approach. The following implementations were completed to achieve customer goals.

Established a dedicated Direct-to-Consumer (D2C) channel in each of the 22 emerging markets using Adobe Commerce as the e-commerce platform to ensure robustness and scalability

Migrated to a single cloud platform for distributors and D2C channels to reduce maintenance costs and improve ease of use

Designed user-friendly interfaces to facilitate seamless online shopping experiences

Utilized a hybrid fulfillment model where D2C orders were sent to local dealers and distributors for fulfillment

Leveraged the D2C channel to collect customer data, including purchase patterns, preferences, and demographics

Engaged in targeted marketing campaigns to increase brand awareness among local consumers

Business Benefits

 

100+

More than 100 processes were automated reducing manual efforts

35%

Increase in customer experience levels

30%

Improvement in operational efficiency

15%

Reduction in the turn-around-time

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