Data Clean Room
Organizations engaged in digital marketing must ensure data security both internally and externally. The diminishing availability of traditional identifiers like browser cookies and the need for regulatory compliance have led to new privacy-preserving technologies like data clean rooms.
Implementing data clean rooms platform at scale can cause friction due to a lack of technical interoperability, skilled resources, and the ability to quantify business benefits. LTIMindtree’s cleanroom accelerator solution automates the set-up process across multiple accounts, provides the user an interface to translate business rules to the lingua franca of the data platform, and reduces the cycle time involved in approvals and governance.
Our Framework
Seamless onboarding
- Accelerate onboarding of multiple organizations to clean room platform by automating set-up.
- Allow accounts on the platform to perform producer, consumer, and admin functionalities.
- Implement role-based access control for cleanroom platforms and users of multiple organizations based on the principle of least privilege.
Establish dataset controls before sharing
- Set up query rules to create templates for the underlying platform.
- Show without sharing by providing only match functionalities.
- Configure seamless aggregation or filtration of data to make it presentable.
Frictionless back-and-forth collaboration
- Receive notifications about the actions initiated by other parties.
- Create query requests as per the rules specified on the data set.
- Configure approval workflows for viewing and approving access requests.
- Integrate 3rd party and marketplace data to enable joint insights and problem-solving.
Jumpstart your journey with prebuilt use cases
- Use cases and query templates for finding overlap, marketplace collaboration, and making addressable targets available from media publishers to advertisers.
- Use cases for advertisers to determine the audience required for activation.
- Use cases to activate audiences at the end of the media publisher.
- Use cases for measuring or attributing advertisement to customer footfall.
Key Benefits
Compliance:
100% compliance to privacy regulations
Speed:
2X faster set-up of clean rooms at multiple organizations
Data Governance:
Easy data governance with 100% data staying within organizational boundaries
User Interface:
Configurable user interface to determine business rules and implement at scale
