By: Ramesh Revuru, Vice President and Global Head, Digital Engineering, LTIMindtree

While the title of this blog might sound intriguing, we popped the question of what and how we are solving for our clients and customers as a Digital Engineering unit. After a lot of internal deliberations and brainstorming, it became evident that everything that we do as “Digital Engineering” is about creating digital applications, and those applications should provide a great experience to their users (customers, employees, partners, or citizens of a country). We at LTIMindtree, want to accelerate that journey of providing a great experience – and hence – “Experience @ Speed.”

You dig deeper, and you will realize that “Experience” is at the center of everything you do. While people tend to consider the UI layer as “Experience,” in our opinion, “Experience” should be all-encompassing. Let us dive deeper to understand better.

Experience – Modernizing the core

To start with, if we are modernizing the core, we are helping systems become easier to get connected and, thereby, ease the pain of integrating them. Making it easier for business users to search for what they need and get it. Breaking down legacy systems into APIs and Microservices helps expose functionality to the end users. When these APIs, in turn, are used to make the right information available at the right time with the right context, then create a better “employee experience,” “customer experience,” or “partner experience,” depending on whether those APIs are internal or external facing.

Experience – Intelligent workflows/hyper-automation

Process automation and workflows have helped create self-service and straight-through processing and delegated mundane tasks to bots, freeing up valuable time for business users and making it seamless for clients and end customers. Processes with built-in AI/ML capabilities aid in capturing data from attachments and screen scrape legacy systems to bring the desired information. Self-service and productivity gains through process automation are all aimed at creating that better “Experience.”

Experience – Front-end

We use the term front-end to convey any form of visual representation of information. This is all about ease of access, single-touch functionality, richer content, look and feel, usability, accessibility, and much more. End users are looking for not just access to information but things that you as a company can perform to be opened for self-service. All this with the intent of not just grabbing eyeballs but helping them stay on your site for longer. Customer journeys are mapped out, and visual designs are created, all with the central purpose of creating that great “Experience”.

To summarize, our approach of treating every layer of an application as providing a great “Experience” helps build applications that provide compelling value to their users. If you are interested to know more, our podcast series “Experience @ Speed” captures this essence. In the podcast series, we speak to Founders, CEOs, and CTOs of product companies and provide their views across these layers on what experience means to them and how product companies view it. Tune in to https://open.spotify.com/show/4sRNchAfhWSMiypRBWgcjm to know more.