“In with the new and out with the old”- This is a philosophy that governs many aspects of our daily lives, and it inevitably underlines the factors determining which software enterprises turn to as well. With changing customer habits necessitating a dynamic sales strategy, companies that have so far been relying on Salesforce Classic for […]
Customer Experience is overtaking Price and Product as the key brand differentiator. Customer 2.0 – the new-age customer born of enhanced services that brands can currently deploy thanks to digital transformation – was the topic of discussion at a panel discussion I attended recently. This new-age customer is truly empowered. Thanks to the power of […]
‘Every cloud has a silver lining‘– who knew that this often-used phrase would be used in context of Information Technology! Today, it’s difficult to have a technology-related conversation without some reference to the cloud. Many CIOs, whose organizations still host data centers and applications on-premise, are contemplating migrating to the cloud. However, investments made in […]
Imagine a time in the future…say sometime in 2020s. Our car insurance renewal process could sound (yes, sound) something like this: Your Virtual Assistant (VA): – Good morning! Your car insurance is due for renewal on the November 15 – I have requested for quotes, and received 20 – I have further identified six insurers […]
Stressing over the next project deadline, I wondered if I could find a niche technology specialist for a client in 2 days. Suddenly I realized that the answer was right in front of me all the time – I could tap into my company’s talented employee base of 25,000 through our organization’s collaboration platform. I […]
The exponential growth in internet-based TV content is realigning the distribution models, consumer habits and advertising business in the media and entertainment (M&E) industry. There is increasing need for on-demand and original content. In the past few years, pay television is witnessing severe competition from Over The Top (OTT) as consumers are rapidly shifting towards […]
Consumption of home entertainment through internet-connected devices has grown exponentially, and Over The Top (OTT) platforms are changing the way video and audio content is received. Despite that, customer acquisition and retention is a big challenge for OTT players. Given that personalization, coupled with engaging content and a rich experience is the key criteria to […]
ETF’s, leveraged ETF’s, robo advisory, fund of funds, and much more – the list of products and services rolled out by the asset management industry is ever-expanding. Facing demands for personalized financial solutions, competition, and stricter regulation, money managers today need a new playbook. And disruptive technologies, including Cloud, artificial intelligence (AI) and blockchain, have […]
Oil tankers carry more than a million barrels of crude oil every day, and it is essential to establish ownership of the natural resource in order to ensure the containers can be traded. This is crucial, since the daily sale of crude oil worth USD 2.7 billion relies on the attestation of ownership in an […]
The 21st century world is driven by data, which is at the heart of progress. The pharmaceutical industry is no exception to this. The amount of data available today regarding patient habits, ailments and symptoms is staggering. Gone are the days when companies had to only rely on data obtained from focused clinical trials to […]
Artificial Intelligence (AI) has emerged as the most promising technology over the last couple of years. With easier access to technology capabilities offered as a service by multiple vendors, businesses can experiment at much lower costs and get significant benefits, not only to achieve radical cost efficiencies, but also to acquire a competitive edge and […]
Is it the complexity or is it the simplicity, that is making blockchain a mystery for many? Fundamentally, blockchain is a distributed (decentralized) ledger that has three basic properties: immutable, cryptographically-encrypted, and transparent. While we won’t be getting into the nitty-gritty of the technical aspects in this article, what is important here is the fact […]
