Design Studio
We believe that a breakaway enterprise designs breath-taking, human-centric experiences across the enterprise for Employees, Partners/ Dealers and Consumers. In an automotive world, these experiences can be crafted by identifying key moments that matter across the OEM, dealer and consumer journey. Digital consumers of today expect a hyper–connected and intuitive experience with every interaction. Design thinking approach aims to solve complex problems in a truly user-centric manner by keeping principles like empathy, boundless ideation, inexpensive prototyping & early validation at the heart of the process.
We bring together our design Ecosystem to craft compelling and meaningful experiences across product, process, services and interfaces. Design Studio’s experienced and specialized talent is equipped with professionals from diverse backgrounds and expertise. These include ethnographers, design thinking consultants, automotive designers, strategists and UI/UX practitioners, who engage in building desired perceptions for brands. Design is a way of thinking and at LTIMindtree’s Design Studio we employ creative thinking to ‘Solve’ and create solutions across the various segments of the automotive industry to enhance user experience.
